Snow Logo

Article link: Snow logo

This article is half about the recent snowfall in London and a marketing technique that was used. According to the website, "Early yesterday morning, Curb the creative media solutions agency delivered an extremely quick-hit ‘snow tagging’ campaign for Extreme (the sports channel and high energy lifestyle brand) – in the London snow." The result is in the picture.

I find this comparable to viral marketing, which are marketing techniques that basically get to the target audience in every way possible: word-of-mouth, videos, games, books, software, images, and sometimes even text messages. Now, can snow printing be added to the list? Logos in the snow can grab some people's interests, but make others lose focus.